“Freitag redesign”

︎︎︎ Branding design

Instructor: Shawn Hasto

Inspired by the production process of Freitag, I extracted three important tools for production, Knives, scissors, and sewing machines as the main elements for the rebranding. I intend to utilize the Freitag's production method and DIY activities as the main features of the brand for the redesign.